Exploring Why Last Click Attribution Is Lying To You

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  • Two buyers clicked your Amazon ad. Same CPC. Same keyword. Same cost. Your dashboard says they're identical. They're not.
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  • Are your ad platforms taking credit for sales they didn't actually make? In this video, we break down exactly why your

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Most marketers still optimize based on Most marketing Last We'll cover: The foundational importance of conversion tracking in Google Ads.

If

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