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http://www.ted.com The circumstances of our lives Why are we irrational and unpredictable? 90% of progress in business comes from exploiting the mess. Yet 90% of the effort
Loss aversion is
Summary & Highlights for Why Loss Aversion May Not Be A Bias Rory Sutherland
- Laurie Santos, a psychologist at Yale University, explains two of our classic economic
- Marketing Comms Snippet: "Rational people are all over the sodding place... and they control everything." When problems persist ...
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- Rory Sutherland
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